Long Term Care is a leading issue of the 2000s. The American public is scrutinizing possible problems and seeking solutions for the disabled and elderly.

As the population ages and becomes more aware of the high costs of care, the demand is increasing for innovative solutions to long term care problems. Severe disability can still involve a productive lifestyle with the kind of care covered by long term care insurance.

Savvy, employers are finding flexible ways to meet the needs of their employees and to provide financial protection for the catastrophic effects of long term care. We can help by offering a valuable insurance product for employees with little cost or effort for employers.

What is Long Term Care?
Long Term Care provides for the day-in, day-out assistance you need when a serious illness or disability renders you unable either physically or cognitively care for yourself for a lengthy period of time. Long term care can be provided at home or at a nursing home, assisted living or alternate care facility.

In keeping with the trend towards home health care, long term care plans provide a range of services to help you live comfortably in your preferred environment. Each plan also prepares for the eventuality that your needs may someday require a nursing facility.

New Tax Advantages
According to the HIAA’s "Who Buy’s Long Term Care Insurance", 33% of non-buyers agreed with the statement that "the government will pay for most of the costs of long term care if services were ever needed." They believe that the government will expand Medicare or Medicaid to provide significant coverage for Long Term Care.

The answer began with the 1993 Budget Reconciliation Act, which eliminated the use of any trust that could be used to protect income or assets, discontinued or which would allow for the use of money controlled by the grantor. This Act required a 36 month look back period for the irrevocable transfer of funds, out-of-pocket payments or payments through insurance before assets could be considered not available for Medicaid.

The Health Insurance Portability and Accountability Act of 1996 allows for tax credits for premium and tax free benefits, subject to limitations when these benefits are paid without allowable expenses. With the government facing the need to reduce spending on Medicare and Medicaid and the aging "baby boomer" group the message in clear. Individuals must take personal responsibility for their long term care expenses and long term care insurance is a tax favored way to meet this need.

	Long Term care insurance premiums are deductible as a medical expense for those who itemize.
	Long Term care insurance benefits received by a claimant are tax free.
	Long Term care expenses that were not covered by insurance will be deductible for those who itemize.
	Employers who pay long term premiums on behalf of an employee are entitled to deduct those premiums as a business expense.

	Long term care enhances the attractiveness of your company as an employer and helps you to retain your most qualified, highly skilled employees.
	Long term care encourages employees to focus on financial and retirement planning.
	Long Term care eases the burden on employees who act as caregivers for spouses or parents, resulting in increased productivity and decreased absenteeism.

The Population is Aging

	The number of people over age 65 has grown by 56% in the last two decades.
	One in three men and one in two women is expected to spend at least one year in a nursing home.

Cost Are Rising

	Depending on what part of the country you are living the cost can be between $30,000 and $100,000 annually for Nursing Home Care.
	For Community Based Care the cost are usually a about 60% of the Nursing Home Care.